Would you watch two people ride the same gondola lift for 49 hours straight? For the thousands of More FM listeners, the answer was yes! 

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Lana, Adam & Gary all jumped in a gondola with the last person standing winning a listener $10k in cash!
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This became a big passion project, taking the established marketing and crafting new assets including endpacks, transitions, and social media images. 
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An arch of video content in the lead-up to the event engaged the audience and increased the platform for the event. 

Throughout the three days, we maintained a constant live stream from within the moving gondola with various entertaining challenges to keep them occupied.

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It got emotional towards the end which we summarised with the campaign's wrap video, taking the audience back through the crazy ride.