What happens when you take The Breakfast Club and make them spend the night in a Haunted Prison on Halloween night?... a
spine-tingling treat that gripped the More FM audience. 

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Building excitement in the lead-up, More FM skillfully engaged the audience with thoughtfully crafted social media tiles designed to connect them with the promotion. 

During the event, a dynamic live stream had announcers exploring the prison, keeping the audience on their toes throughout Halloween night.

Finishing off the campaign with a cleverly edited wrap video that gave the feel of a classic found footage film. 

This digital content not only made waves with the audience but ensured our client's commitment for future campaigns.